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Project Title:
Building Sales Through Hospitality and Customer Service Video
Brief:
Blimpie's corporate office determined that customer service was often
the most overlooked component in running a successful Blimpie location.
Great marketing, products and product appearance bring customers into
a location, but industry surveys showed that more than two out of three
customers who didn't return to a restaurant didn't return because of
poor service.
The goal was to get this message across to front-line employees and
motivate them to go beyond merely performing the required steps of the
job by learning specific opportunities during a Blimpie dining experience
to deliver "hospitality" to Blimpie's guests.
Testimonial:
"We researched several companies before deciding upon Pencom International.
We needed to produce a training video for front line employees of BLIMPIE
restaurants. As we moved through the process,
it was quite clear, and a distinct advantage, to be working with the
experience, creativity and expertise that Pencom brought to the table.
The end product was an exciting, human, directive, interactive customer
service video that was extremely well received by the field."
Jay Butgereit,
Former AVP, Marketing
BLIMPIE International
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