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Project Title:
Recruiting Video
Brief:
The Broadmoor Hotel and Resort is a luxury resort located in Colorado
Springs, Colorado. Born in 1891 as a gambling casino and transformed
into a "grand resort" in 1918, the "Five-Star, Five-Diamond"
Broadmoor continues to shine brightly as one of the world's premier
resorts.
The Broadmoor recruits employees from all over the world and they needed
a video showing the international diversity of their employees, the
unique and appealing culture of the Broadmoor and the incredible grounds,
golf courses and facilities of the Broadmoor.
All of this to an audience that had largely never set foot in the United
States, much less at the Broadmoor, so the video need to give evidence
of the acceptance and comfort provided to their international new hires
by the Broadmoor staff and the local community.
Testimonial:
"The videos that Pencom produced for us
are outstanding! We continue to
find new ways to use them as tools in training as well as recruitment.
The team at Pencom did an exceptional job understanding our objective,
learning our culture, and applying their creative talent to produce
these phenomenal videos. I would recommend them
to any company
interested in using media to recruit, train, or market better than the
rest."
Kate Simons,
Training Manager, The
Broadmoor Hotel & Resort
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Click below to view a sample:
View video
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