Project Title:
We Are Holiday Inn Video
Brief:
Holiday Inn wanted to create an inspirational custom video program,
available in English, Spanish and Canadian French, that conveyed the
message that the Holiday Inn story is about much more than buildings
and vacations. Its employees are what make Holiday Inn special and guests
notice the difference when they are provided with genuine, caring service.
The goal was to capture the essence of this message by traveling to
Holiday Inn locations across the country, identifying individuals who
exemplified this genuine, caring service in their jobs on a daily basis
and shooting live footage of them delivering this service and telling
why and how they do it.
Testimonial:
“Pencom brings to the party a uniquely valuable set of skills. Sure,
they're customer focused and great to work with. But, what really differentiates
them is their gifted creative talent. Their videographers have the personality
to put subjects at ease and the talent to insightfully capture the emotion
of your message in an impactful and very genuine way. For Holiday Inn,
they brought those unique talents to bear on an important service culture
training initiative. Their challenge was not
just to show behaviors, but to capture the inspirational essence of
our service culture. The videos they produced were absolutely
outstanding. After viewing the programs, our hotel operators would make
comments like "Now I remember why I got in this business in the
first place."
Dan Sweiger,
Director, Brand Strategic
Marketing
Holiday Inn/InterContinental Hotels Group Ltd.
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Click below for a sample:
View video
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