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Project Title:
SYSCO shape™ Menu Marketing Program

Brief:
Eating out isn't as simple as it used to be. Today's dining public is more concerned with calories, fat grams, carbohydrates and a host of other dietary and nutritional concerns. They demand more choices and they expect advice on menu choices.

To help their over 350,000 commercial foodservice operator clients deal with this change in consumer dining habits and to help SYSCO Operating Companies build a stronger value-add relationship with their operator customers, SYSCO worked with Pencom International to develop the SYSCO shape™ Menu Marketing Program.

This program included a video, a CD-ROM and a printed Manager's Guide and showed SYSCO customers how to incorporate a reasonable mix of healthy items and ingredients into their menu and effectively market these healthy attributes to their customers. The goal of the program was for a foodservice operator's clients to be happier, to spend more money during each visit and to return to their establishment more often.

Materials:
Video, CD-ROM, Printed Manager's Guide, pdf files on the CD-ROM of a Menu Study Guide and a Server Workbook.

Click below for samples:

View video  
 

View CD-ROM


View printed materials