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Project Title:
Kid Tested, Kid Approved Video
Brief:
Getting high marks with kids is elementary-give them foods they've already
approved. The Kid Tested, Kid Approved research program from Tyson was
designed to give school foodservice operators the confidence of knowing
that kids had endorsed Tyson's nutritious school foodservice products-before
they purchased them for their own school.
The challenge was to develop a video for delivery on DVD that showed
school foodservice operators the research process in action using real
kids in real schools during a live research project. Seeing the research
in progress would give school foodservice personnel the comfort of knowing
that Tyson continually conducts the research and either modifies the
product until it meets approval from kids across the country or it abandons
the product and moves on.
Testimonial:
"In selling our Kid Tested, Kid Approved program to foodservice
operators, we wanted to share the entire KTKA experience with them.
The Pencom team did a great job in understanding
the story that we wanted to tell and they brought it to life in the
form of a brief DVD. They captured the true essence of the
entire school environment including the kids waiting in line to get
their lunch, trying new products and sharing their comments about those
products. Pencom took a non-traditional approach
and it really worked! By utilizing this great tool, it enables
operators to see how the KTKA research process works and feel confident
in knowing that Tyson is doing their homework when it comes to products
we create specifically for kids."
Robin Harlow, Customer
Marketing Manager, Tyson Foods, Inc.
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