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Project Title:
Innovation Video

Brief:
Tyson Foods' goal was to convey to their customers that it isn't just in the business of "selling" protein. Tyson helps its customers create cost-effective, tasty and healthy menu items provides volumes of easy to prepare recipes that utilize the various protein products sold by Tyson.

This program would be used at various events such as the National Restaurant Show to demonstrate to Tyson's customers some of the breadth and depth of innovations that are available to them through the efforts of Tyson's culinary research and development department.

Click below for a sample:

View video