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Project Title:
Drawn To Something Bigger-The Tyson Difference Video

Brief:
To instill a sense of pride in their employees, Tyson needed an emotion packed video showing how they have all worked to make Tyson a good corporate citizen in the communities that it serves. Tyson's goal was to show how it has been socially responsible through the many programs and projects that it supports and sponsors in concert with its employees, making Tyson a model for U.S. companies.

Click below for a sample:

View video