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Project Title:
Re-inventing the Potato

Brief:
The purpose of the program was to broaden the vision of potato growers/handlers, giving them the education, motivation and tools to make professional presentations that not only encompassed delivery and pricing issues, but also spelled out the consumer-focused opportunities to reinvent how potatoes are merchandised, marketed and sold at the retail level.

The program needed to emphasize the importance of potato grower/handlers becoming a partner in profitability-not just a supplier of product, by using consumer research and revenue generating merchandising techniques to support their customers rather than just selling to them.

Program Materials:
Video, CD-ROM, Brochure

Click below for a sample:

View the video

View the CD-ROM

View the brochure